AZZA FAHMY

Azza Fahmy Jewellery, an international luxury design house that brings different cultures and heritage to life through unique, contemporary designs.

The  collections reflect great passion for design. The pieces are created with in-depth historical research paired with a personal artistic touch and skilled craftsmanship. The fusion of modern and traditional techniques has resulted in collections of wearable art, with many pieces being passed down from generation to generation to become family heirlooms. Today, the brand has an exclusive reputation with clients that include world leaders, royalty, celebrities and connoisseurs of jewellery worldwide.

I worked with the agency in charge of redesigning Azza Fahmy's global identity. My art direction work was applied to all media: print, packaging, digital and in-store.