Cosmetics 27

Cosmetics 27 is a French cosmetics brand that offers innovative, high-performance, and eco-responsible products. All its products are designed and manufactured in France, respecting the country’s know-how and cosmetic expertise. The brand uses natural, bio-sourced ingredients, and its packaging is recyclable. Cosmetics 27 is committed to providing high-quality products while reducing its environmental impact.

My mission was to redesign the e-commerce site for Cosmetics 27, an eco-responsible cosmetics brand, to create a modern, seamless user experience that aligns with its values of innovation, performance, and sustainability.

The goal was to simplify navigation and improve the presentation of products, while highlighting the brand's eco-responsible commitments and ensuring a smooth shopping experience across all devices.

Clean and refined design: A modern, elegant design that highlights the products and the brand's ecological values, with visual elements related to natural ingredients and recyclable packaging.

Optimized navigation: Simplified site structure to make product searches easier, with advanced filters and clear category organization.

Improved performance: The site was optimized for fast loading times and a better shopping experience, both on desktop and mobile.

Results

The redesign strengthened the image of Cosmetics 27 as a premium, eco-responsible brand, while providing a modern and intuitive platform that makes online shopping easier.