John Galliano

The John Galliano website is the online showcase for the designer's eponymous fashion label, renowned for its avant-garde creations. The site features a catalogue of fashion collections for men and women, as well as content associated with the brand and its history. 

My mission was to rework the UI (User Interface) and UX (User Experience) aspects of the site, identifying the strong points and opportunities for improvement. More generally, I had to analyse and structure the visual message throughout the brand's digital ecosystem. As a result, the new digital expression offers an online user experience in keeping with the brand's image, combining luxury, simplicity and functionality.