Manish Arora
Details
The Ready to Love perfume by Manish Arora is a modern, bold fragrance for women who embrace their individuality and confidence. I was tasked with creating a print and digital campaign for the French launch, expressing the Ready to Love message: an invitation to love with passion and authenticity.
To capture Manish Arora’s colorful and unique universe, I developed the campaign around several key elements:
Boldness and Femininity: Visuals featuring confident women in vibrant, colorful settings that express the energy and freedom of Ready to Love.
Manish Arora Aesthetic: A palette of bright colors and exuberant patterns to capture the joyful essence of the fragrance and brand.
Symbols of Love and Confidence: Stylized hearts and floral accents to reinforce the message of self-love and confidence.
The campaign was launched across two main channels:
Print: Impactful visuals and messages in posters and magazines, highlighting the positive energy of the perfume.
Digital: Interactive social media content, ad banners, and a mini-site, with videos and animations to capture attention. Collaborations with influencers helped spread the Ready to Love message to a wider audience.
Results
The campaign quickly boosted Ready to Love's brand awareness in France through its dynamic and visually engaging approach, generating positive online interactions. This launch positioned Manish Arora as a bold, expressive perfume brand celebrating femininity and self-expression.
