BVLGARI

For the 10th anniversary of the B.zero1 ring and its reinterpretation by sculptor Anish Kapoor, I was responsible for designing the digital experience for this launch event. My role involved crafting an immersive, interactive journey that highlighted the collaboration between Bulgari and Kapoor, while strengthening user engagement through captivating and intuitive interface design.

One of the primary objectives was to translate the unique universe of this collaboration into a digital experience that captures the artistic essence of Kapoor’s creation. To achieve this, I worked on the experience design, focusing on the following elements:

• I developed a visual narrative highlighting the evolution of the B.zero1 ring, from its origins to this special edition. Through immersive storytelling, users could follow each stage of the creation process and explore the inspirations behind Kapoor’s reimagining.

• I created interactive elements allowing users to explore the unique details of the ring, such as the reflective, curved surfaces characteristic of Kapoor’s style. By incorporating animations and light effects, the digital experience provided a sensory glimpse into the texture and movement of the piece.

• To honor the artist, the interface included high-definition visuals and videos of Kapoor’s iconic works, creating a connection between his artistry and the B.zero1 ring. This allowed visitors to delve into a universe where art and jewelry converge.

• The interface design was crafted to reflect Bulgari’s elegance and modernity, while incorporating visual touches inspired by Kapoor’s distinctive style.

Results and Impact

Thanks to this scripting and digital experience design, the special edition B.zero1 ring gained heightened visibility online, captivating a broad and diverse audience. The immersive video allowed users to feel connected to the creation and experience something beyond the purely commercial aspect of the product.