Prada Beauty

As part of L'Oréal Beauty / Prada's "Augmented Production" program, I was tasked with creatively reinventing scenarios for the digital discovery of a fragrance.

This translates into a strong concept:

The Ways To Ignite Your Persona Soul.

Step 1 - The Borders of Soul:

By scanning the QR code, you can explore a series of content showcasing how the brand's ambassadors, influencers, and creators push the boundaries of their inspiration or explore new experiences in their daily lives. They share how this play and exploration strengthens their self-confidence.

Step 2 - The Persona Sphere:

To further push the boundaries of your exploration, you have the opportunity to participate in the co-creation of a polymorphic artwork by injecting your mood or an emotion. The simple and intuitive sharing of this emotion produces a generative, ephemeral meta-artwork that you can share on social media.

Never the same, always myself...